Privacy Policy

Privacy Policy


Primer Europe Limited ('Sledgers', 'we', 'our', 'us') takes your privacy very seriously.
We work hard to make sure that we only use the information provided in the ways you want us to.
This privacy statement explains what information we collect on this website (, how and when it is collected, what we use it for now and how we will use it in the future. 
If you have any questions about the way in which your information is being collected or used, which is not answered within this privacy statement please contact us at
At Sledgers, you will receive updates, newsletters as well as unbelievable offers, throughout the year. We will only ever send you marketing messages that we feel would be of interest to you, if you have chosen to register your details with us.
If you decide that you no longer want to receive our emails and notifications, you can unsubscribe at anytime by logging into your account or enabling the unsubscribe button of the relevant piece of communication.
We will never sell or pass on your details to any unconnected third party for marketing purposes.


When you place an order with us, we collect certain information which is required to allow us to process your transaction. This includes your personal details, order details and details of your address(s).
We will use this information to process your transaction and despatch your order. We may occasionally request additional information from you, for example, specific size, product preferences, age and any special dates (such as birthdays). These details will be used for profiling and marketing purposes.
Providing us with this level of information is entirely voluntary.
You can choose to sign up for our newsletter and to receive other marketing communications from us. By asking to receive this information you consent to receive marketing communications from us, using any contact method which you have provided us with, including, by post, e mail, SMS, MMS and telephone.
On occasion we may ask for feedback from you about the usage or services our website provides, to help us develop and improve it further. 
For quality control and training purposes, we may monitor or record your communications with us.  
We will retain your information for as long as is reasonably necessary for these purposes.
We manage your data in accordance with the local law and this will not be sold to any third parties. Our payment service provider(s) are Sage Pay and Pay Pal, the largest independent payment service provider(s) in the UK & Ireland. Our payment service provider(s) provide s a secure payment gateway (level 1 PC1 DSS) processing payments for thousands of on line businesses, including our site. It is our payment service providers utmost priority to ensure that all transaction data is handled in a safe and secure way. Our payment service provider(s) use a range of secure methods such as fraud screening, IP address blocking and 3D secure. Once the payment service provider(s) system, all sensitive data is secured using the same internationally recognised 256-bit encryption standards. The payment service provider(s) are regularly audited by the banks and banking authorities to ensure that their systems are impenetrable. In addition to these rigorous security checks, you know that your session is in a secure encrypted environment when you see https:// in the web address and or when you see the locked padlock symbol alongside the URL.
You can be assured that when purchasing products from our website you are completely protected.    


 We agree to at all times comply with the standards, procedures and requirements of UK data protection laws to ensure that the personal information you share with us is retained, appropriately secure and processed fairly and lawfully. 
We may at times, have to pass your information to countries or jurisdictions which do not provide the same level of data protection as the UK. If we do make such a transfer, however, we will (where necessary) always put a contract in place to ensure that your information is protected 100%.


 In order to process your order and deliver your purchases to you, we may have to provide your information to some of our service providers, this includes the companies we work with to handle your order despatch service and our delivery company. Your contact telephone number will be passed on to our courier company who may have to contact you, by phone or SMS, in order to update you on the delivery status.
We will only ever provide these companies with the information which they require to carry out their roles.They will only be allowed to use your information in the way in which we tell them and they will never be entitled to use this data in their own right.
We may on occasion notify you by e mail about changes tour terms and conditions, or other important changes to our website or our services. 
In assessing your request(s) for goods or services, we may use your information for the purposes of the prevention and detection of fraud. We may disclose your address and post code details to fraud prevention scheme. At all times where we disclose your information for the purpose of fraud prevention it will remain secure. If you believe your details are incorrect you may correct those details by following the procedure below.
We will not pass you information to any third parties outside of Primer Europe, except where required to do so as part of the sale, disposal or transfer of our business.  


We would like to ensure that the information we hold about you is correct and up to date at all times. You can at any time, amend or update your information by logging into my account area of the website ( and amending your details as appropriate.
You are entitled to ask, at any time, for a copy of the information we hold about you.
Should you choose to have your name and personal data removed from our database altogether, you can do so by either sending us an e mail to or by writing to us at Primer Europe Limited, Suite Six, Concept Park, Watling Street, Towcester, NN12 7YD


 In order to improve your experience when visiting the website, ( we use cookies. A cookie is a piece of information our website will place on your computers hard drive that will enable us to track your movements when you visit our site, (, it will also recognise you when you re visit the site, ( Cookies are sorted in order for us to continually improve our website and provide a better on line experience for you. They are mainly used for marketing purposes, but they are also used to inform us from what country you are viewing from, so we can ensure, the prices and products are displayed in the correct currency and the appropriate language.    
If you want to delete any cookies that are already on your computer, please refer to the instructions in your management software file to locate the file or directory that stores the appropriate cookies. 
Information on deleting or controlling your cookies is available at, however, please note that if you disable the use of cookies on your computer, you may not be able to undertake transactional purchases.


This privacy statement may change and therefore you should take time to review it regularly. We will of course notify you of any changes where we are required to do so.


By visiting you are accepting and consenting to the practices described in this privacy policy and the terms and conditions.


We are always pleased to hear from our customers, positive or negative feedback will always be acted upon. We are always grateful for anytime you spend providing us with the knowledge we need to ensure our customers are completely satisfied-of course we want you to return to the site and at the same time recommend us to your friends and family. If you have any questions or feedback about this statement, alternatively if you would like us to stop processing your information, please do not hesitate to contact a customer service representative who will be delighted to answer any questions you may have.

Call us on.

Office hours.


E mail us.
Write to us.
Customer Services-Sledgers.
Suite 6
Concept Park, Watling Street
NN12 7YD